‘Hyperlocal’ – a term we’re hearing more often nowadays – connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the pop
Tag: Business
Understanding the value of Corporate Communications
All too often the Corporate Communications function is misunderstood by other areas of a business. An obvious way to address what the CC department is responsible for and where it adds value to an
The rise of the sharing economy
The ‘sharing economy’ is a term we’re hearing a lot these days. So what exactly is it and how does it work? The sharing economy is essentially a socio-economic model where resources (whether